My love for new technologies and pushing boundaries has led me to a role in communications innovation. Currently working as Innovation Lead at Brave, I sit as a sub-section of the planning team, helping the agency understand the rapidly evolving relationship between people and technology.
Through tools like behavioural economics and neuroscience I love finding out the true motivations behind behaviours, and combining these insights with cutting edge technology to help brands create things that improve people’s lives. My unique approach focuses on helping brands connect with their audiences by humanising technology.
I have a proven record of working with blue chip clients and in the last 3 years I have worked with Sony, GSK, Unilever, Mondelez, Mars, Morrisons and more. This has led to innovation awards with the MAA and IPM.
I am a regular public speaker and have hosted sessions at Cannes Lions, SXSW, Digital Shoreditch, ICEE and more. I have been published in The Guardian and regularly contribute to various media outlets such as Brand Republic, Media Post, M&M Global and more.