I help brands grow by earning them a place in culture. At Livity I do that by leading strategy, insight, and innovation for PlayStation, Dyson, Netflix, Nando’s, Google, and more.
My specialisms include youth engagement, influencer marketing, neuromarketing, and behavioural economics, alongside more traditional strategy skills (brand positioning, brand strategy, channel strategy, trend analysis, experience design, etc).
I have worked across FMCG, tech, retail, music, TV, gaming, policy, charity, sports, alcohol, and more, and am just as comfortable leading conversations at board level as at implementation level.
Contributor to The Guardian, The Times, Campaign, The Drum and more.
Speaker at over 30 events in 14 different countries, notably including Cannes Lions, SXSW, Digital Shoreditch, ICEE, and more.
Outside of work I’m an award winning screenwriter, a rugby fanatic, and a massive film geek.