Creating Superhuman Brands In The Age Of Technology

After visiting SXSW 2014 we held a client event in the evening to share our learnings and advise brands on how to humanise technology.

We highlighted 3 key principles that shape human technology and pulled out examples of the most inspiring uses from around the world, providing clients with both a macro view and addressable actions for their brands.

The event ran over 2 nights and over 150 clients came to the OXO tower where it was hosted in Central London.

I spoke alongside our Director of Innovation (Dan Machen), Chairman (Rupert Howell), the IPA (Nigel Gwilliam), and a speaker from Twitter (Helen Lawrence).

We also demoed some emerging technology, including an Oculus Rift experience with some exciting content. While clients experienced this we tracked their emotional response using real-time GSR measurement (galvanic skin response) and showed them how excited they were by the content.

The event was a huge success for the agency with a wide range of clients (Unilever, Suntory, Diageo, Mars, Sony), new business prospects (Burberry, Expedia, Innocent, Gap, Danone), intermediaries (AAR, Creative Brief, Ingenuity) and press attending. Off the back of it we created workshops to be taken to clients (currently ongoing), and presented the same content to over 10 different clients (Santander, RBS, Office, etc).

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