I help brands grow by earning them a place in culture. At Livity I do that by leading strategy and insight for PlayStation, Dyson, Netflix, Nando’s, and more. My specialisms include youth engagement, influencer marketing, neuromarketing, and behavioural economics. Contributor to The Guardian, The Times, Campaign, The Drum and more. Speaker at events like Cannes Lions, SXSW, Digital Shoreditch, ICEE, etc. Outside of work I’m an aspiring screenwriter, a rugby fanatic, and a film geek.