At our client event, Creating Superhuman Brands In The Age of Technology, one of our core pillars was around technology that can “know me”.
In order to walk the walk, and showcase this to our clients, we created an installation that let people try an immersive experience on the Oculus Rift whilst having their physical reaction measured.
We placed our clients in an interactive underwater exploration experience on the Oculus Rift, created in the Unity games engine so the content adapted to the player’s view. As they looked around sharks would swim past them and fully immerse them with sights and sounds of the ocean.
They were also wired up to a mobile GSR (galvanic skin response) measurement system called Sensum, where their friends could see their sweat fluctuating as they did the Oculus experience.
This was very well received by clients and gave them a great example of how to merge creativity with data to create engaging experiences, whilst fundamentally enforcing one of our core pillars.