Refreshing an iconic brand can be difficult, especially when they are as well established as Carlsberg. We knew we had to do this in a big way, so we took to The White Cliffs Of Dover to create Europe’s biggest projection mapping stunt.
Working with Projection Advertising we created a huge stunt which was seen by the nation. My role on the project was largely strategic, identifying the opportunity with projection mapping, developing the supplier relationship, choosing the location, and helping guide the creatives to create the best work possible.
Our primary objective was exposure, and at time of writing we have over 150,000 Youtube views, which exceeded the client’s expectations by 50%.
This campaign was nominated for an MAA award for best innovation.